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Image search tools you should have tried

By Wiki Wall

Thursday, 3 November, 2011

Categories: Digital

Here are some links to idee labs, a cool directory to serach for images. Here you can search by colour, find random combinations of images and even upload an image to find out where it is being used on the web. http://labs.ideeinc.com/  

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QR codes & cheese on toast

By Wiki Wall

Thursday, 1 September, 2011

Categories: Brand, Digital

Yesterday, the inventor of the Flip video camera, Jonathan Kaplan, opened the Melt, the first of a proposed chain of cheese-on toast restaurants, San Francisco. Different to other fast food restaurants, you can order and pay for your cheese sarnie online or through your smartphone. The confirmation...

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Apple through the ages

By Wiki Wall

Thursday, 25 August, 2011

Categories: Brand, Digital

With Steve Jobs stepping down from his role as Apple CEO, Brand Republic has been bitten by the nostalgia bug and looked at Apple’s marketing history. Naturally a few of the iconic campaigns are in there – we think we even spotted Masood from Eastenders in the first iPod ad circa 2001! ...

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From Russia with advice

By Wiki Wall

Monday, 15 August, 2011

Categories: Technology

Here’s an interesting app being used in Moscow to help inform drivers about road safety. The idea behind the app is even though there are 100s of accidents every single day of the week on the very roads we travel that claim lives we very rarely see these accidents and by the time we are drivin...

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Were the riots 'targeted free shopping'?

By Wiki Wall

Thursday, 11 August, 2011

Categories: Brand

Brand Republic explores ‘why brands may be culpable for this week's rioting, and how they can play a role in improving society’. It looks at the most-hit places during the riots, including JD Sports, Argos, Currys, Foot Locker, and Carphone Warehouse, hinting that the latest smartphone ...

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Exploiting social media for good

By Wiki Wall

Thursday, 11 August, 2011

Categories: Digital

Social media has had some bad press over the past few days with calls to take Twitter and Blackberry’s Messenger service offline to try and quell the spread of rioting. But it’s social media that is now helping to fight back. The UK Metropolitan Police on Tuesday opened up their stream o...

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Teens 'addicted' to smartphones

By Wiki Wall

Friday, 5 August, 2011

Categories: Technology

According to Brand Republic, Britons are "addicted" to smartphones with over a quarter of all adults and nearly half of all 12 to 15-year-olds owning one, according to research from Ofcom. One in three adults and 60% of teenagers who own smartphones said they were "highly addicted" to them, accordi...

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AOL launches 'Editions' tablet magazine

By Wiki Wall

Wednesday, 3 August, 2011

Categories: Digital, Technology

It is the latest in a string of personalised ’magazine’ apps designed specifically for tablets, is AOL's 'Editions' Editions, works in a similar way to one of our favourite iPad apps, Flipboard, which aggregates content from a variety of sources.Content from AOL-owned properties, includ...

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What does $114.5 trillion look like?

By Wiki Wall

Thursday, 28 July, 2011

Categories:

With the USA’s unfunded liabilities standing at $114.5 trillion, it’s hard to comprehend how much money that really is. Step forward the people at wtfnoway.com who have shown the sheer scale of the problem by looking at what $114.5 trillion would look like if you stacked $100 bills. It...

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Do Facebook ads work?

By Wiki Wall

Tuesday, 26 July, 2011

Categories: Digital

Facebook’s  already serving more than 50 billion display ads per month and is on track to serve 1 trillion display ads for the year. So what value do brands get who advertise through social media? According to recent research by Mintel, as reported by Brand Republic , over 60% of social ...

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Computer hacking - a history

By Wiki Wall

Thursday, 21 July, 2011

Categories: Technology

Computer hacking, where did it all start? Well, here’s the answer, thanks to a cool infographic from Digital Trends. Did you know that virtual hacking schools in China generate $40 million of revenue a year? Or that last year the Pentagon spent $6 billion on computer security? Those and other...

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Fake Apple stores in China

By Wiki Wall

Thursday, 21 July, 2011

Categories: Brand

I’m sure you’ve all seen your fair share of fake goods at the local market or on holiday perhaps. Knock-off watches, handbags and t-shirts are everywhere it seems, but ever heard of a fake shop? That’s right, as reported on birdabroad blog, China has seen fake Apple stores popping...

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Google+ to hit 10million users

By Wiki Wall

Thursday, 14 July, 2011

Categories: Digital

The Daily Telegraph reports that Google is on the brink of securing its 10 millionth user, just two weeks after it launched. Although Google has not yet released official usage figures for the service, The Telegraph suggests that demand has been high and some of the most popular users of the servic...

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Android dominates UK market

By Wiki Wall

Thursday, 14 July, 2011

Categories: Technology

Figures, from consumer research outfit Kantar Worldpanel, show that Android has gained a massive amount of market share in the past 12 months. Android has surged from 10.7% of UK smartphones in June 2010 to a dominant 45.2% in June 2011, thanks to the popularity of phones from the likes of HTC and ...

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McDonald's announces 'eco uniforms'

By Wiki Wall

Monday, 11 July, 2011

Categories:

McDonald’s has announced that staff will wear recycled uniforms designed by British designer Wayne Hemmingway from next year. McDonald’s is also working with Worn Again, which specialises in “upcycling” clothing and materials to make new products. Worn Again will help McDon...

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Facebook and Skype announce partnership

By Wiki Wall

Thursday, 7 July, 2011

Categories: Digital

News today that Facebook has announced a partnership with Skype to offer video chat features to the social media behemoth. The deal means that Facebook's 750 million users will now be able to connect with friends via video and the tie-up is expected to rival Google’s video offering called Hang...

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Where and when do you shop online?

By Wiki Wall

Thursday, 7 July, 2011

Categories: Digital

Another day and another infographic. This one is pretty good though as it showcases UK online shopping habits. For example, did you know that by next year 10% of all spending will be done online, or that the average Brit spends £71 a month online, or that the peak time for online shopping at ...

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A map of UK broadband

By Wiki Wall

Wednesday, 6 July, 2011

Categories: Technology

Communications regulator Ofcom have produced a new map showing the differing speeds of Britain’s broadband network. The map shows there is still a massive difference in speeds up and down the country, unsurprisingly the fastest is London  but Wales and Scotland are far behind, with th...

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Why follow brands online?

By Wiki Wall

Thursday, 30 June, 2011

Categories: Brand, Digital

It’s safe to assume that the majority of brands now have an official presence in the social sphere, usually on Facebook and Twitter and the plethora of other social sites. It’s also safe to say that consumers like to know about the latest and greatest from their favourite brands. But wh...

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Will these brands disappear in 2012?

By Wiki Wall

Wednesday, 29 June, 2011

Categories: Brand

Business Insider reports that household brand names including Nokia, Sony Pictures, Saab and Sony Ericsson may disappear by next year due to downturn in sales. Nokia, still holds the market share for smartphone users globally, but the rise in uptake of the iOS, Blackberry and Android operating syst...

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Google rolls out 'search by image'

By Wiki Wall

Thursday, 23 June, 2011

Categories:

Google have just rolled out ‘Search By Image’ which, funnily enough, lets you begin your search with an image. Google will then tell you what it is and show similar images.Search By Image is available now at images.google.com or via the “Images” tab in the left-side menu on G...

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TV, the old, reliable friend

By Wiki Wall

Monday, 20 June, 2011

Categories: Technology

In a joint study between BBDO and Microsoft in the USA, psychological archetypes, better known as models of a person or behaviour we applied to  personalities to devices we use everyday to determine which device is relevant for certain types of advertising. They say the study, ‘set out to...

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A drop of nostalgia for Wimbledon

By Wiki Wall

Thursday, 16 June, 2011

Categories: Digital

Summer is nearly here and Wimbledon is right around the corner. Cue a number of brands jumping on the back of the Championships in a bid to get their name associated with the famous SW19 tournament.Interesting then that, to promote the finals being broadcast in 3D, Sony has parodied its own infamous...

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The Internet is a human right

By Wiki Wall

Friday, 10 June, 2011

Categories: Technology

Here’s a nice article from Good.is which details a report from the UN declaring Internet access should be deemed a human right. The report states that “the Internet has become a key means by which individuals can exercise their right to freedom and expression." The article makes the poi...

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NFC looking to bring in $50bn

By Wiki Wall

Tuesday, 7 June, 2011

Categories: Technology

According to IT Pro, near field communications, or NFC as it is being widely know, will see mobile contactless payments bring in $50 billion (£30.4 billion) worldwide between now and 2014. This is the conclusion of a study released today by Juniper Research, which claimed global touch-and-pay...

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The Museum of you

By Wiki Wall

Thursday, 2 June, 2011

Categories: Digital, Technology

An incredibly cool, well executed use of Facebook by Intel. The Museum of Me is a tool created to display your Facebook life in a virtual museum. It pulls together all of you data from facebook, then presents it in a video which sees you touring a museum looking at your friends, photos, videos and ...

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Aurasma

By Wiki Wall

Tuesday, 31 May, 2011

Categories: Technology

Here’s a video from the BBC talking about the new Aurasma application, which uses augmented in a different way to what we have seen previously.  Now when you point your phone or tablet at a film poster, you can watch the trailer on your device. If you highlight a logo, an advert will auto...

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Twitter becomes a mainstream news platform

By Wiki Wall

Wednesday, 25 May, 2011

Categories: Digital, Technology

According to Hitwise, last weekend, Twitter experienced its highest ever volume of online traffic on Saturday, accounting for 0.54% of all UK Internet visits that day - or 1 in every 184 Internet visits in the UK. Twitter is surely now the fastest, if not the best, source of news from around the gl...

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Less is more

By Wiki Wall

Tuesday, 24 May, 2011

Categories: Brand

An interesting piece from Graham Button who urges brands to use the infamous 19th Century proverb, ‘less is more’, to improve service and boost profits. It’s obviously a trade off argument between consumers demanding variety, but not having the time to choose, or being ‘numb...

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Eurovision by numbers

By Wiki Wall

Friday, 20 May, 2011

Categories: Brand, Digital

After the spectacle that is Eurovision at the weekend, we thought we would put togther an infographic for you to digest with the main talking points from Düsseldorf, Germany - just in case you missed it. So it's congrats to Azerbaijan, well done to Jedward and hard luck to the Blue boys. Have...

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Aggregrating notifications

By Wiki Wall

Thursday, 19 May, 2011

Categories:

Here's a novel idea we came across that would certainly make our lives easier when dealing with all those notifications you get on your iPhone / iPad. The blog, iosnotifications shows an idea of how future versions of Apple’s iOS should deal with notifications, basically giving the suggestion...

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McDonald's increase in-store technology

By Wiki Wall

Monday, 16 May, 2011

Categories:

We came across some interesting news on MarketingWeek today as McDonald’s is planning to install touchscreen technology and swipe cards in its UK restaurants.  The move is said to update how customers order food and improve its use of customer data. Changing the traditional McDonald&rsqu...

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Apple now most valuable brand

By Wiki Wall

Monday, 9 May, 2011

Categories: Brand

Apple has become the most valuable in the world, jumping two places above IBM and Google. According to Millward Brown’s annual ‘BrandZ’ survey, which combines attitudes to companies, market valuations, analyst reports and risk profiles to arrive at a brand's value, Apple’s b...

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Are you a Mac or PC?

By Wiki Wall

Thursday, 5 May, 2011

Categories:

We’ve all seen the Mac vs PC adverts made famous by Apple, and now it seems you can see the differences between Mac and PC users, right down to the types of food they eat, art they like and media they consume. Hunch Blog features a cool little infographic on the subject, with the results take...

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Free beer in the summer? Sounds good to us...

By Wiki Wall

Wednesday, 4 May, 2011

Categories: Brand, Digital, Technology

Budweiser is launching ‘The Budweiser Ice Cold Index app’, an e-voucher app that will offer consumers special deals based on the temperature outside if the temperature rises above 20°C, consumers will be able to claim a free pint of Budweiser. The app will also offer money off when i...

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An Easter break

By Wiki Wall

Thursday, 21 April, 2011

Categories:

We’ve hit the wall and decided to take a break for Easter. But never fear, you can still keep up with the musings of the Wiki Wall on the Rufus Leonard Twitter feed @rufusleonard or even on our Facebook page.Have a great Easter.

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Is Apple Big Brother?

By Wiki Wall

Thursday, 21 April, 2011

Categories: Technology

Some interesting news for readers with an iPhone. As reported by the Guardian, It has been discovered that Apple's device keeps track on the user, wherever they go, saving this information to a file which is subsequently transferred to the user’s computer when synced. This opens up the privac...

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A branded wedding?

By Wiki Wall

Tuesday, 19 April, 2011

Categories:

We’ve talked about brands jumping on the bandwagon to be associated with certain events a few times over the past year or so. Think the World Cup and iPad specific content. With the impending royal wedding (heard about it?) Marketing magazine has found that consumers claim they aren’t i...

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Online ad revenue finally surpasses newspapers

By Wiki Wall

Thursday, 14 April, 2011

Categories: Digital

Well, it was only going to be a matter of time wasn’t it. 2010 was the year when internet advertising surpassed its newspaper counterpart. The Internet Advertising Bureau reported that full-year 2010 internet ad revenues were $26 billion, up 15 percent from 2009, showing that after a slight r...

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The power of an orange

By Wiki Wall

Tuesday, 12 April, 2011

Categories: Brand, Technology

We all remember using a potato to power something at school, now juice specialists Tropicana have taken it to a new level, utilising the power of oranges to illuminate the brand’s own billboard. It took three months and, with some careful wiring, Tropicana have created something visual and or...

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What a tweet can do

By Wiki Wall

Friday, 8 April, 2011

Categories: Digital

It’s funny how things can spiral. Take, for instance, our piece on brands utilising random acts of kindness, using social media platforms to learn about customers in a bid to improve relationships with them. A great example of this in action is Dutch airline KLM using Twitter to track passenge...

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The question of questions

By Wiki Wall

Tuesday, 5 April, 2011

Categories: Digital

We first spoke about Quora back in January when there was a sudden rush of people clambering to sign up to the crowdsourced Q&A service. From what we can tell, and in our own experience, we had a look around, used it a few times but didn’t really go back, especially with the introduction o...

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IT spend to surpass expectations

By Wiki Wall

Monday, 4 April, 2011

Categories: Technology

Good news for the IT sector as reports today suggest that IT spend is set to surpass expectations for growth this year Gartner research has found that worldwide IT spend will total £2.23 trillion in 2011, a 5.6%  increase on last year and puts the increase in sales of tablets as a factor...

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How to deal with agencies

By Wiki Wall

Tuesday, 29 March, 2011

Categories:

Interesting to see that ISBA have released an updated ‘best practice guide’ for marketing professionals when dealing with agencies, with a focus to improve the process. And what a refreshing document it is to read. It certainly highlights the challenges marketers can face when briefing ...

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Getting paid to tag photos

By Wiki Wall

Monday, 28 March, 2011

Categories: Brand, Digital, Technology

Here’s an interesting one for a Monday. An image tagging service, EmmaActive, pays users to act as advertisers for brands and products. Basically, EmmaActive enables users to begin tagging images on third party sites. These tags are visible to everyone, and they link through to a brand page w...

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Google launches its own magazine

By Wiki Wall

Friday, 25 March, 2011

Categories: Digital

Even Google needs to consolidate information sometimes with the launch of its  B2B focused print and online magazine ‘Think Quarterly’, designed to “bring together some of the world's leading minds to discuss the big issues facing businesses today". It hasn’t had an all...

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Become part of Firefox

By Wiki Wall

Wednesday, 23 March, 2011

Categories:

With the recent release of Mozilla’s latest browser, Firefox 4, they have embarked on a Twitter campaign to allow fans to have their own photos on one big Firefox logo mosaic. All you have to do is Tweet about Firefox 4 with the #fx4 hashtag and your avatar will join thousands of others from ...

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LinkedIn reaches the 100m milestone

By Wiki Wall

Tuesday, 22 March, 2011

Categories: Digital

News today that social networking tool LinkedIn has surpassed 100 million users. The $3billion valued company celebrated the milestone by releasing an infographic, looking at membership numbers, location, growth and represented companies to give you a better insight into how well it has been perform...

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Happy birthday Twitter

By Wiki Wall

Monday, 21 March, 2011

Categories: Technology

Today we say a very happy fifth birthday to Twitter, the micro-blogging platform which has seen growth over the last five years surely co-founders Jack Dorsey, Evan Williams and Biz Stone couldn’t have envisaged. It took three years, two months and a day for 1 billion Tweets to be sent. Today ...

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Are social and entertainment seperate?

By Wiki Wall

Friday, 18 March, 2011

Categories: Digital

Interesting to see today that Hitwise Intelligence reports that social media has become more popular than entertainment online. Hitwise says “During January 2011 social networks accounted for 12.4% of all UK Internet visits. Across the 9,000 social networks that we monitor, there were over 2.4...

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An interactive guide to Europe

By Wiki Wall

Thursday, 17 March, 2011

Categories: Digital

Ever wondered which European countries have the best healthcare? Which countries will have the biggest population increase, what’s the life expectancy and what does it cost to live in different European countries? Well look no further. The Guardian has produced an interactive guide to Europe,...

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Overcoming data through design

By Wiki Wall

Wednesday, 16 March, 2011

Categories: Brand

Another fantastic TED talk sees David McCandless talk about removing the ‘information glut’ we consume every day. McCandless looks to turn complicated data across the likes of military spend, media and Facebook updates into well designed, visual representations. Infographics are all the...

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Targted adverts coming to your living room

By Wiki Wall

Wednesday, 16 March, 2011

Categories: Technology

Sky is said to be readying targeted adverts for its customers - based on their viewing habits, location and the package they subscribe to. A simple upgrade to your existing Sky box stores adverts which will then play during the normal ad breaks, meaning you could be watching a totally different set...

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Google's crisis center

By Wiki Wall

Friday, 11 March, 2011

Categories:

Following the awful news of an earthquake  hitting Japan today, Mashable reports the following, explaining that Google is providing a tool that helps you find a person or provide information on missing people. Google’s Crisis Center also shows a map of the earthquake, the latest related ...

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Smart price relationships

By Wiki Wall

Thursday, 10 March, 2011

Categories: Brand, Digital

You may have seen back in January we talked about Tesco venturing in to the gold exchange and beauty services market. Well it seems that Tesco isn’t the only grocer looking to extend its brand a far as possible. ASDA have created their own dating site asdadating.co.uk, pairing singles based o...

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Random acts of kindness

By Wiki Wall

Wednesday, 9 March, 2011

Categories: Brand, Digital

When was the last time you made, or received a random act of kindness? Well that might be about to change as Trendwatching reports Random Acts of Kindness (R.A.K) is the latest trend being used by brands to connect with consumers.  Using social media platforms including Twitter, Facebook and Fo...

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Google profiles

By Wiki Wall

Monday, 7 March, 2011

Categories: Digital

The online privacy debate has raged on for a long time now. It has become standard practice for employers to Google potential employees and interview candidates before a face to face meeting occurs. And I think it’s fair to say that what you don’t want the first impression of yourself to...

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Points of control

By Wiki Wall

Thursday, 3 March, 2011

Categories: Digital, Technology

Here’s a very cool infographic style site called Points of Control, essentially using a map to show the size and scale of digital organisations and the 'battle for the network economy'. You can view parts of the networkedworld including the ‘kingdom of e-commerce’, ‘union of...

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Did someone say iPad 2?

By Wiki Wall

Thursday, 3 March, 2011

Categories: Brand, Technology

Well the build up and hype is finally over as Apple and, perhaps surprisingly, Steve Jobs unveiled the iPad 2 yesterday in California. The new launch certainly cements Apple’s place as the brand of choice for anyone purchasing a tablet. With over 15 million of the first generation iPads sold ...

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iAd just too niche

By Wiki Wall

Tuesday, 1 March, 2011

Categories: Digital, Technology

Perhaps everything Apple touches doesn’t turn to gold. Brand Republic is reporting that Apple is facing a struggle to convince brands of the value of advertising on its iAd format. The format, which allows brand to advertise to iPhone and iPad users with various targeting options including De...

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A new era for product placement?

By Wiki Wall

Friday, 25 February, 2011

Categories: Brand

Monday the 28th of February 2011 will see the day when product placement is officially allowed on British TV. Campaign reports big brands including Electronic Arts and Thomas Cook having already brokered deals for their products to be place within programmes including This Morning. So is this going...

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A confession..

By Wiki Wall

Thursday, 24 February, 2011

Categories: Digital

We’ve seen some pretty weird and wonderful iPhone apps in our time and now it seems, in an attempt to give religion a digital fix, the Catholic Church has released an iPad and iPhone app to seemingly allow Roman Catholics to make a confession over the internet. It’s a bold move from the...

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Capitalising on an error 404

By Wiki Wall

Wednesday, 23 February, 2011

Categories: Digital

We all know error 404 pages on websites can be incredibly frustrating. But when a link has changed or been moved wouldn’t it be nice to be shown something other than a white page with a big ‘404’ message at the top? Thankfully, some web designers have chosen to end the misery of e...

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Keeping up with the zeitgeist

By Wiki Wall

Monday, 21 February, 2011

Categories: Digital

If you have got a spare few minutes, have a look at Zeitgeistminds, a collection of videos from Google's Zeitgeist events covering everything from politics and economics to culture and comedy. You can customise which videos you watch a number of ways, such category, location and year to give Google...

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A car in the palm of your hand

By Wiki Wall

Friday, 18 February, 2011

Categories: Technology

Here’s an interesting idea from Ford to launch their new ‘C-Max’ model which we spotted on Marketing Week. The automotive giant is launching an augmented reality campaign in an attempt to “put its new C-Max model in the palm of consumers’ hands”. Using outdoor s...

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Google updates Social Search

By Wiki Wall

Thursday, 17 February, 2011

Categories: Digital

It has finally been announced today that Google has launched major updates to its Social Search, integrating Twitter, Flickr and Quora all the way through. As reported on Mashable, any content shared by your friends on Quora, Flickr and Twitter can appear as a social annotation in search results. F...

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Companies of the future

By Wiki Wall

Tuesday, 15 February, 2011

Categories: Digital

Who doesn’t love an infographic? Well here’s an interesting post from Antidote blog which uses a cool infographic from a Linkedin Network to try and explain what companies of the future may look like in terms of their structure.The writer, Jon Miller identifies what he believes to be sev...

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The end for Symbian

By Wiki Wall

Friday, 11 February, 2011

Categories: Brand, Digital

So after the furore surrounding Nokia CEO Stephen Elop’s memo describing the company as having a ‘burning platform’, it emerged today that Nokia handsets will utilise the Windows operating system for mobile, effectively ending Nokia’s own OS, Symbian.  Tech Crunch repor...

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A walled garden?

By Wiki Wall

Thursday, 10 February, 2011

Categories: Digital

Interesting reports today have said that Google, Facebook are in talks with microblogging powerhouse Twitter over a possible acquisition. Rumoured to be valued at around $10bn, Twitter wouldn’t come cheap to the buyer. And if Google or Facebook was to make the purchase, it would certainly rai...

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It's all a question of trust

By Wiki Wall

Wednesday, 9 February, 2011

Categories: Brand

We’ve had recent blog posts from Chris Wills and Libby regarding various privacy issues online.  With that in mind, here’s an interesting piece from design mind, who polled (admittedly American) consumers who were asked to rate types of companies based on how much they trust these c...

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The Super Ads

By Wiki Wall

Monday, 7 February, 2011

Categories: Brand

So last night witnessed the self-proclaimed ‘biggest show on earth’ – Superbowl XLV. And the big talking points of the night weren’t ‘who has the best quarterback’, or for some of us Brits ‘why exactly is this called football?.’ No, the biggest debate ...

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The saviour of newspapers?

By Wiki Wall

Friday, 4 February, 2011

Categories: Digital, Technology

At its launch, Apple’s iPad was touted as the tool to bridge the gap between traditional newspapers and digital news sites. And now it seems the predictions are turning into reality. Fresh off the back of News Corp boss and media mogul, Rupert Murdoch announcing the launch of ‘The Daily...

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Distinctive or differing?

By Wiki Wall

Wednesday, 2 February, 2011

Categories:

Here’s an interesting viewpoint from David Taylor on brand leadership we read on the Marketing Society blog. Taylor claims that in order for a brand to develop better brand leadership, it needs to be distinctive, not different from competitors. He cites O2 and Felix as two brands that have do...

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Getting a kick from spending cash

By Wiki Wall

Monday, 31 January, 2011

Categories: Digital

Well we’re officially closing in on the end of January and that can mean only one thing to the discerning footy fan. Transfer deadline day. While the inevitable debates of; ‘will Fernando Torres go to Chelsea’, ‘is Andy Carroll really worth £35m’ and ‘did To...

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Pass that video

By Wiki Wall

Friday, 28 January, 2011

Categories: Digital

Here's an interesting infographic we came across on Mashable - all about video sharing on the internet. So Facebook is the place where people share the most videos. No big surprise. What is interesting is that consumer packaged goods companies drive 19% more views than media and entertainment brand...

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Chipping into new markets

By Wiki Wall

Wednesday, 26 January, 2011

Categories: Brand, Technology

With the abundance of new tech companies borne in recent years, the ‘more traditional’ electronics companies have been looking towards new marketing tactics in a bid to appear current and relevant to a younger audience. The new way seems to be getting a ‘cool’ musician, spor...

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A 'value' haircut

By Wiki Wall

Tuesday, 25 January, 2011

Categories: Brand

Tesco is no stranger to new ventures. With success in other areas aside from groceries such as telecoms, mobile, broadband and direct, it’s no surprise that they are looking to branch out even further afield. Fresh off the back of the announcement that Tesco is trialling a gold exchange in so...

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Blurring the lines between personal and professional

By Wiki Wall

Monday, 24 January, 2011

Categories: Digital

We saw an interesting article in the Metro this morning, reporting that UK teachers are now being disciplined for posting ‘inappropriate’ photos of holidays and nights out on Facebook. Apparently, ‘others have received informal warnings for attending gay pride marches or being inv...

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Just a Qwiki

By Wiki Wall

Friday, 21 January, 2011

Categories: Technology

Here's something that caught our eye. Due to launch soon, Qwiki, a video search application, pulls in information from the likes of Flickr, Wikipedia and various other places around the web to create a video storyboard on the subject you search.It’s set to be big and already has the financial ...

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Groupon to get even bigger?

By Wiki Wall

Thursday, 20 January, 2011

Categories: Digital

You may recall us writing about Groupon turning down Google's $6bn bid on the Wiki Wall last week. Wading into the debate, Andrew Walmsley gives his take on the Groupon situation, claiming that the scalable nature of the business, coupled with a shift in consumer openness to buying online has meant...

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The Internet 2010 in numbers

By Wiki Wall

Tuesday, 18 January, 2011

Categories: Digital, Technology

We love a good stat or two here at Rufus Leonard, so we were chuffed to bits when we came across these statistics by web monitoring group Pingdom today. They've put together a comprehensive stats list of internet usage over the past year. And there are some great figures.Like 107 trillion emails se...

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BYOC? There's a novel idea

By Wiki Wall

Monday, 17 January, 2011

Categories: Technology

We came across an interesting piece on the BBC News website which talks about BYOC, otherwise known as 'bring your own computer'. It's a system being adopted by several companies such as Kraft, Microsoft and Intel who are starting subsidise the purchasing of new equipment by employees. The thinking...

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Google backs open source for the health sector

By Wiki Wall

Thursday, 13 January, 2011

Categories: Technology

Speaking at the recent J.P. Morgan Healthcare Conference, Google CEO Eric Schmidt gave his backing for the expansion and implementation of open source technology,   in the healthcare system. According to the Wall St Journal, Schmidt said that using such an open-source strategy — giving p...

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Sorry, $6bn is not enough

By Wiki Wall

Tuesday, 11 January, 2011

Categories: Digital

Much has been mentioned in the past week about the astronomical values placed on both start-up and more established social media platforms. There was the investment from Goldman Sachs which valued Facebook at $50bn and the lesser known but well hyped social Q&A tool Quora, given an $86m valuati...

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Losing yourself in digital

By Wiki Wall

Monday, 10 January, 2011

Categories: Digital

An interesting article from marketing commentator Seth Godin, who talks about a 145 year old who sends 27,000 texts a month - yes that's right 27,000! What Seth argues "Constant inputs and unlimited potential distractions give resistance a perfect tool. Everywhere to run, everywhere to hide." In ot...

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27 letters

By Wiki Wall

Friday, 7 January, 2011

Categories: Digital

Here's something we came across from image powerhouse Getty. It's their annual 27 letters which is, as they put it, "the world's most talked about, referenced and widely used images across the media space". And it's really great. They've put together the best of 2010 so have a look for yourself her...

0 comments

Is minimalist best?

By Wiki Wall

Thursday, 6 January, 2011

Categories: Brand

Starbucks, the world’s biggest coffee chain has today announced a revamp of its global brand identity, starting with a very minimalist, stripped back logo, removing the brand name and moving to solely green and white colours.It’s caused a bit of a stir in The Drill Hall with a bit of a m...

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Firefox is Europe's #1

By Wiki Wall

Wednesday, 5 January, 2011

Categories: Technology

Another piece of interesting news today. Web statistics company StatCounter has found that FireFox has overtaken Microsoft's Internet Explorer as the browser of choice for European web surfers. We've been fans of pretty much anything over I.E here at Rufus. What's perhaps most interesting is the ri...

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Global trends for 2011

By Wiki Wall

Tuesday, 4 January, 2011

Categories: Brand, Digital, Technology

A very happy New Year to you all! We thought the first post of 2011 should be all about the year ahead, which leads us nicely onto the Marketing Society's 10 global consumer trends of 2011. A really thought provoking list. Have a look for yourself here.    

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An Augmented future

By Wiki Wall

Tuesday, 21 December, 2010

Categories: Technology

An interesting article from Thomas Husson on all things Augmented Reality (AR). Husson argues that although AR is overhyped, it is a key technology for the future. We would love to hear your thoughts on AR - you can read more from Thomas Husson here.

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News at what price?

By Wiki Wall

Monday, 20 December, 2010

Categories: Digital, Technology

Interesting to see today that News International has launched The News of the World iPad app. It's interesting because you don't necessarily get access to the content featured behind the paywall. Instead, you can purchase each edition of the NOTW for £1.19 - 19p more than the paper version. ...

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Don't forget the dialogue

By Wiki Wall

Thursday, 16 December, 2010

Categories: Brand

An interesting article by The Futures Company looking at digital marketing strategy for brands. They say the most important element is dialogue - engaging, interacting and conversing with stakeholders. And it's hard to disagree. Social media has opened up the way in which brands have the ability to...

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Global relationships

By Wiki Wall

Wednesday, 15 December, 2010

Categories: Digital

Here's something great we saw posted by the guys over at We Are Social. It's a fantastic data visualisation by an intern over at Facebook showing global connections between friends. It really shows which countries are heavy Facebook users, especially in Europe, the USA and the east coast of Austral...

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Tweet easy

By Wiki Wall

Tuesday, 14 December, 2010

Categories: Brand

An interesting article on the Marketing Week website citing that 25 billion tweets were sent over the past year. Wow. We love Twitter here at Rufus. In my opinion it is the best news tool out there at the moment. What's also interesting is to see which brands feature heavily with BP taking the #1 ...

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This one's for the fans

By Wiki Wall

Monday, 13 December, 2010

Categories: Brand, Technology

An interesting article today on Media 360, where John Bevan looks at the reluctance of sports brands to use geolocation services. Here John explores how some brands have started to become more involved in harnessing this side of social media, giving five reasons why it can benefit brands and drive ...

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7 billion reasons to like Facebook

By Wiki Wall

Friday, 10 December, 2010

Categories: Brand

Here's something nice from the face of Facebook. Mark Zuckerberg has announced he will give half of his personal wealth to good causes. It's a good move from Zuckerberg, who is following in the footsteps of fellow billionaires by dontaed massive sums, whilst also repairing a bit of damage done to h...

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"I'll have what she's having"

By Wiki Wall

Wednesday, 8 December, 2010

Categories: Brand

A really good article from Mark Earls, with his thoughts on how brands can be shaped and shared, with the implication this has for marketers. http://ow.ly/3lMxW

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A £25bn cloud

By Wiki Wall

Tuesday, 7 December, 2010

Categories: Technology

An interesting article from research by The Centre for Economics and Business Research (CEBR) shows Cloud computing is likely to boost the UK econsomy by £25bn next year. http://ow.ly/3ll8C

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Rewarding advocacy

By Wiki Wall

Monday, 6 December, 2010

Categories: Brand, Technology

An interesting article by 'Zeitgeist and stuff' looking at the power of location-based services for brands with a look at who is using this technology well. http://zeitgeistandstuff.wordpress.com/2010/12/06/rewarding-advocacy-and-retaining-customers/

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The new way to give

By Wiki Wall

Thursday, 2 December, 2010

Categories: Brand

Would you give a stranger on a street corner your credit card? Well, The Salvation Army thinks so. Buying into the ‘convenience trend’, the charity is getting consumer savvy, making it easier for people to give, but is it a step too far? http://www.springwise.com/non-profit_social_cause/redkettle/

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A little bit of nostalgia

By Wiki Wall

Wednesday, 1 December, 2010

Categories: Brand

Marketing Week has featured YouGov's 'Family brands report 2010', with high st retailer Boots named as #1, knocking M&S off the top spot. http://www.marketingweek.co.uk/disciplines/market-research/boots-is-top-family-brand/3021086.article Aside from who dropped down in the list, it's interesti...

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Who owns social media?

By Wiki Wall

Tuesday, 30 November, 2010

Categories: Brand, Digital

An interesting article on The Wall Blog today looking at the convergence of social media and PR. Whilst we think the 'owner' of social media in an organisation is dependant on the reason(s) for the organisation using social media, currently it's the biggest tool to engage with mass audiences. htt...

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Arab brands going global?

By Wiki Wall

Monday, 29 November, 2010

Categories: Brand

The future of the superbrand? As Middle Eastern brands up their game, can they really compete against the likes of Unilever, Coca-Cola and Walmart? http://www.thenational.ae/business/media/big-arab-brand-names-set-to-go-global?pageCount=0

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Jumping on the bandwagon?

By Wiki Wall

Friday, 26 November, 2010

Categories: Digital, Technology

As someone who uses the web to consume most of their news, as well as an iPad fan, I can understand media owners wanting to produce content for iPad users. Murdoch and Branson are the latest names reportedly making content for a specific device, going against ‘the norm’ of producing devices to showc...

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More about brands, less about friends

By Wiki Wall

Thursday, 25 November, 2010

Categories: Brand

Having had the incredible opportunity to pick Stephen Haines (UK Commercial Director, Facebook) at the NABS mentoring event last night, I thought this article was rather apt: http://wallblog.co.uk/2010/11/24/facebook%E2%80%99s-quest-to-own-your-internet-experience/ Haines was saying that Zuckerbe...

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Have we entered the post-digital era?

By Wiki Wall

Wednesday, 24 November, 2010

Categories: Brand, Digital

An excellent article from Laurence Green (ex CEO of Fallon) on the de-siloing of digital certainly gives a hint at what the new agency he is setting up is going to offer. It also accurately reflects a lot of conversations we’re having here at Rufus, as digital moves to be the heart of all comms so...

Name: Wiki Wall

Title: Wall of knowledge

Company: Rufus Leonard

About Wiki:

The Wiki Wall is an installation we have in The Drill Hall whereby interesting, topical and relevant stories are posted onto the main wall in the studio. We have done this in order to bring online and offline innovation and thought creation together and to exchange knowledge and insight throughout the agency.

Through this profile, we will share our thoughts on the latest news and interesting development in brand, digital and technology with you.